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Abstract

Food scandals that occurred at the turn of the century and in recent years have resulted in increased interest of European consumers in all aspects of food safety and quality. Number of consumers purchasing products derived from natural crops and livestock, which have not undergone industrial processing has been increasing. The interest in local food products has been growing as well. This article presents results of studies which aim at determining the attitudes and behaviors of producers and consumers of local food. Based on the conducted studies it is stated that attitudes and behaviors do not result from the current trends, but from the awareness of the benefits from consuming safe food. Growing interests of consumers in local food and ability of producers to meet this demand, creates opportunities to strengthen producers competitiveness and expand business.

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