Literature reports that small and medium firms face greater difficulty in obtaining the necessary export market information and in obtaining financing than do larger firms. Accordingly, the United States has many export promotion and enhancement services, but there is little documentation on the impacts of these services on small and medium rural and agricultural firms. The objectives of this project were to 1) analyze the export assistance needs of small and medium rural and agricultural firms operating in the Northern Plains region at different stages of the export or internationalization process, 2) identify available export assistance and promotion services offered at the federal and state levels to meet the needs of these firms, and 3) identify factors that may increase the effectiveness of export assistance programs. The primary assistance these firms wanted from the government was help in documenting their exports. The primary reasons firms did not seek government assistance were a lack of knowledge of the service and the service is not useful. The most often used non-government information sources were trade or industry associations and banks. Accordingly, policy makers should emphasize programs that complement efforts of private organizations and that target the needs and interests of the firms.