The annual and monthly variation in retail prices of 10 cut flowers in Warsaw florists have been analyzed. It has been shown significant price differentials between species, florists and periods of the year. The highest prices were recorded in February and March, especially on Valentine’s Day, Women’s Day and Mother’s Day. A price level dependence on the location and florist trade potential has been found. The highest prices were recorded in florists located in shopping centers, with a very neat interior and a wide range of plants. These florists were also characterized by smaller seasonal variations.