This study evaluated the relationship between gross farm income and producers’ willingness to participate in a food hub. The preliminary findings of the study suggested that farm size based on gross farm income did not significantly affect farmers’ willingness and ability to be part of a local food hub. Irrespective of the farm income, connecting to local buyers was the main function of the hub desired by the producers. More than 60% of the producers expected to achieve broader market reach through the food hub.