The World Health Organization recently released a study that links the consumption of processed meat to cancer in humans. The level of fat in meat has also been found to be harmful to human health. Knowledge of the fat content of various meat types is necessary for consumers to make healthier food choices. Imparting such knowledge to consumers will be more successful if baseline information on the existing stock of knowledge of the fat content of various meat types is available. This study assesses the subjective knowledge of the fat content of selected types of meat.