000229906 001__ 229906
000229906 005__ 20180123002932.0
000229906 037__ $$a1376-2016-109777
000229906 041__ $$aen_US
000229906 245__ $$aWillingness to Pay for Retail Location and Product Origin of Christmas Trees
000229906 260__ $$c2016
000229906 269__ $$a2016
000229906 270__ $$mmadiha.zaffou@uconn.edu$$pZaffou,   Madiha
000229906 270__ $$mbencamp@uga.edu$$pCampbell,   Benjamin
000229906 300__ $$a20
000229906 336__ $$aConference Paper/ Presentation
000229906 520__ $$aChristmas trees sales are considerable throughout the U.S.  Understanding the drivers of purchase for Christmas trees, especially the impact of retail outlet and local label, is critical for producers and policy makers within states with tree production.  Utilizing data from a choice experiment Connecticut residents in combination with latent class modeling we find that Christmas tree height is important to all latent classes but tree species had less of an impact.  Furthermore, we find that a grown in CT label does not influence all consumers, though a majority of our sample had a preferential view and would pay a premium for a CT trees.  With respect to retail location, we find that nursery/greenhouse and choose and cut retail outlets are preferred by a majority of consumers, but not by all consumers.  Recommendations for the varying retail outlets are provided.
000229906 542__ $$fLicense granted by Benjamin Campbell (ben.campbell@uconn.edu) on 2016-01-21T19:45:48Z (GMT):

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000229906 650__ $$aAgribusiness
000229906 650__ $$aMarketing
000229906 6531_ $$aconsumer behavior
000229906 6531_ $$achoice experiment
000229906 6531_ $$awillingness to pay
000229906 700__ $$aZaffou, Madiha
000229906 700__ $$aCampbell, Benjamin
000229906 773__ $$d2016
000229906 8564_ $$s442112$$uhttps://ageconsearch.umn.edu/record/229906/files/Zaffou%20and%20Campbell%20SAEA%202016.pdf
000229906 887__ $$ahttp://purl.umn.edu/229906
000229906 909CO $$ooai:ageconsearch.umn.edu:229906$$pGLOBAL_SET
000229906 912__ $$nSubmitted by Benjamin Campbell (ben.campbell@uconn.edu) on 2016-01-21T19:56:57Z
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000229906 912__ $$nMade available in DSpace on 2016-01-21T19:56:57Z (GMT). No. of bitstreams: 1
Zaffou and Campbell SAEA 2016.pdf: 442112 bytes, checksum: bc413e66b0bee9ef3bbd0224da84e17a (MD5)
  Previous issue date: 2016
000229906 982__ $$gSouthern Agricultural Economics Association>2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas
000229906 980__ $$a1376