@article{Gumirakiza:229809,
      recid = {229809},
      author = {Gumirakiza, J. Dominique and Hopper, Laura},
      title = {Understanding Markets and Marketing Strategies, and  Challenges in Locally Grown Fresh Produce Industry},
      address = {2016-01-21},
      number = {1376-2016-109728},
      month = {Jan},
      year = {2016},
      abstract = {Existing literature on locally grown food systems is  extensive and spread. Navigating it can be tedious. This  study uses an exploratory research approach to identify  common findings and recommendations, and propose  priorities, key variables, and relationships for future  studies. Findings show that local food marketing through  farmers’ markets and Community Supported Agriculture and  the benefits of local food systems to local economies  (found to be an on-going debate) dominate the literature  heavily. Prior studies commonly reported enthusiasm for  locally grown fresh produce, but present diverging results  about significant consumer characteristics. Studies  regarding marketing decisions among food growers/marketers,  local foods supply chains, online markets for local food  products, and the use of marketing mix tool are relatively  limited. This study is helpful to researchers by directing  their activities towards addressing major gaps. In  addition, this study facilitates  growers/marketers—especially those who are interested in  implementing research-based recommendations—by providing a  complied one-stop point of information. Likewise,  stakeholders including community-based organizations and  policy makers will find this study beneficial to their  involvement in the industry.},
      url = {http://ageconsearch.umn.edu/record/229809},
      doi = {https://doi.org/10.22004/ag.econ.229809},
}