@article{Qasmi:225645,
      recid = {225645},
      author = {Qasmi, Bashir A. and Fausti, Scott W. and Underwood, Keith  R.},
      title = {Consumers' Preferences and Willingness to Pay for Ground  Bison},
      address = {2015-11},
      number = {1359-2016-107474},
      series = {Research Report},
      pages = {52},
      year = {2015},
      abstract = {A consumer sensory panel study in conjunction with  consumers’ willingness to pay experiment for 93% ground  bison, 93% ground beef, and 80% ground beef was conducted  in Sioux Falls, SD. The average, bid for 93% ground bison  was $0.38 per lb. higher than the average bid for 80%  ground beef. On an average, bids for 93% ground bison were  lower than the bids for 93% ground beef by $0.28 per lb.  Providing nutrition information significantly increased  panelists’ bids for both 93% ground bison and 93% ground  beef. On an average, bids for 93% ground bison, and 93%  ground beef, by the panelists with nutrition information  were higher as compared to the panelists in the control  group by $1.23 and $0.47 per lb., respectively. Highly  significant factors impacting the premium for 93% ground  bison are the availability of nutrition information,  ability to identify bison, and presence of 7-18 years old  children in the household. Our analysis demonstrates that  informing the potential bison consumers of bison nutrition  have potentially a large pay off. The analysis also shows  that the 93% ground bison is competing with 93% ground  beef, and the factors which impacting 93% ground bison and  93% ground beef are more or less similar.},
      url = {http://ageconsearch.umn.edu/record/225645},
      doi = {https://doi.org/10.22004/ag.econ.225645},
}