THE EFFECT OF GENERIC DAIRY ADVERTISING ON THE HOUSEHOLD DEMAND FOR MILK AND CHEESE

Consistent two-step censored estimation is applied to household demand equations for disaggregated milk and cheese products. The long-run advertising elasticity for total milk was positive, largely due to low fat milk; however the elasticity for cheese was not significant, and only shredded cheese had a positive, significant response.


Issue Date:
2000
Publication Type:
Conference Paper/ Presentation
DOI and Other Identifiers:
Record Identifier:
https://ageconsearch.umn.edu/record/21775
PURL Identifier:
http://purl.umn.edu/21775
Total Pages:
29
Series Statement:
Selected Paper




 Record created 2017-04-01, last modified 2020-10-28

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