@article{Ran:212994,
      recid = {212994},
      author = {Ran, Tao and Yue, Chengyan and Rihn, Alicia},
      title = {Are Grocery Shoppers of Households with Weight-Concerned  Members Willing to Pay More for Nutritional Information on  Food?},
      journal = {Journal of Food Distribution Research},
      address = {2015-11},
      number = {856-2016-58187},
      pages = {18},
      year = {2015},
      abstract = {This study used eye-tracking technology and an  experimental auction to unveil shoppers’ visual usage of  nutrition information and willingness to pay (WTP) for  food. Particular attention was given to primary grocery  shoppers of households having weight-concerned members  (shoppers included). The results showed that shoppers of  household with weight-concerned members were more attentive  to nutritional label information. Furthermore, their WTP  for roasted peanuts decreased as their visual attention to  the fat and sugar content increased. In addition, they were  willing to pay more for salad mix compared to other  shoppers. Health claims did not have an effect on shoppers’  WTP.},
      url = {http://ageconsearch.umn.edu/record/212994},
      doi = {https://doi.org/10.22004/ag.econ.212994},
}