@article{Stankova:212936,
      recid = {212936},
      author = {Stankova, Mariya and Vasenska, Ivanka},
      title = {COMPETITIVENESS AND TOURISM DEVELOPMENT - IN SEARCH OF  POSITIVE IMAGE-REPRESENTATIONS OF BULGARIA AS A  DESTINATION},
      journal = {Ekonomika, Journal for Economic Theory and Practice and  Social Issues},
      address = {2015-09-30},
      number = {1350-2016-107383},
      pages = {18},
      month = {Sep},
      year = {2015},
      abstract = {Choosing the holiday destination and formatting a  preference for it is based on a recognizable image, a good  reputation, awareness of the main competitive advantages of  a destination, and hence - the importance of this image and  reputation for the competitiveness of tourist destinations.  The image is an important, significant part of the tourist  destination, on how to present to an international  audience, but also what influences consumer’s preferences.  Considering this, the study examines the concept of forming  an image of Bulgaria as a holiday destination, in its  social and psychological perspectives. And has the  following objectives: (1) to propose the formation of a  positive image of Bulgaria as a tourist destination, and  (2) to put the focus on Thracians culture heritage. Built  on the findings that regrettably, the positive initial  image of Bulgaria as a tourist destination, differs from  the actual experience of tourism services for  consumers.},
      url = {http://ageconsearch.umn.edu/record/212936},
      doi = {https://doi.org/10.22004/ag.econ.212936},
}