@article{Lamprinakis:21228,
      recid = {21228},
      author = {Lamprinakis, Lampros and Fulton, Murray E.},
      title = {Cognitive Dissonance and Customer Allegiance in a Mixed  Oligopoly},
      address = {2006},
      number = {379-2016-21767},
      series = {Selected Paper},
      pages = {24},
      year = {2006},
      abstract = {The purpose of this article is to examine the effect of  cognitive dissonance in a mixed oligopoly where a local  cooperative competes with an investor-owned firm (IOF) for  the local market. The article explicitly incorporates  individuals' beliefs regarding the quality of the two  organizations as a choice variable in the utility function  and individuals trade off utility from beliefs against  utility resulting from their actions. The proposed model  considers a case where managerial decisions or the  introduction of new products forces consumers to modify  their initial beliefs regarding the (superior) quality of  their cooperative. Analytical results demonstrate the  changes in equilibrium that result from cognitive  dissonance.},
      url = {http://ageconsearch.umn.edu/record/21228},
      doi = {https://doi.org/10.22004/ag.econ.21228},
}