Malnutrition poses health risks for the people in the Republic of Uganda. An increased consumption of fruits and vegetables which are rich in nutrients can substantially reduce these risks. To efficiently implement programs enhancing consumption of fruits and vegetables, knowledge about the consumption pattern across households is essential. This study examines factors that affect the regular consumption of eight selected fresh fruits and seven selected fresh vegetables across urban households in Uganda. The multivariate probit regression method applied to household survey data identifies relevant factors. Results show that education, age, gender, number of children, and location are important factors determining regular consumption. Knowledge of these factors provides guidance for policy makers in public and private institutions for targeting specific segments of the population in urban locations for effective implementation of programs promoting fruit and vegetable consumption.