@article{Rieger:212197,
      recid = {212197},
      author = {Rieger, Jorg and Kuhlgatz, Christian},
      title = {Analyzing Consumer Demand During A Food Scandal: The Case  of Dioxin Contaminated Feed in Germany And The Media},
      address = {2015},
      number = {1008-2016-80424},
      pages = {32},
      year = {2015},
      abstract = {This study investigates the effect of media coverage on  the consumer demand for pork chops and chicken filet in the  course of the German dioxin scandal in 2011. A media index  is constructed to account for the dynamics of the media  coverage for the first nineteen calendar weeks in 2011. The  response of the German households is estimated with a  dynamic correlated random effect Tobit model based on  weekly panel data provided by the GfK and data on media  coverage provided by Lexis Nexis. Our dataset contains  detailed information on purchasing transactions and  socio-economic characteristics of the consumer households.  The empirical results show that unobserved heterogeneity is  important to consider when analyzing the determinants of  demand in times of a scandal. For both meat products, media  had a significant negative effect on the propensity to  consume as well as the quantity purchased.},
      url = {http://ageconsearch.umn.edu/record/212197},
      doi = {https://doi.org/10.22004/ag.econ.212197},
}