000211661 001__ 211661
000211661 005__ 20180123002315.0
000211661 0247_ $$2Other$$a(ISSN#:1559-2448)
000211661 037__ $$a1030-2016-83078
000211661 037__ $$a1030-2016-83837
000211661 041__ $$aen_US
000211661 084__ $$aQ
000211661 245__ $$aThe Case of Valldal Branded Strawberries
000211661 260__ $$c2015-11-01
000211661 269__ $$a2015-11-01
000211661 270__ $$mpeen@himolde.no$$pEngelseth,   Per
000211661 271__ $$mifamr@ifama.org$$pifamr,   ifama
000211661 300__ $$a18
000211661 336__ $$aJournal Article
000211661 390__ $$aThe IFAMR is published quarterly by the International Food and Agribusiness Management Association. For more information visit: www.ifama.org
000211661 490__ $$aVolume 18
000211661 490__ $$aIssue 4
000211661 500__ $$aThe IFAMR is published quarterly by the International Food and Agribusiness Management Association. For more information visit: www.ifama.org
000211661 520__ $$aValldal is a small township and valley in the picturesque fjord district of western Norway. The case concerns the current management of Valldal Grønt, a small farmer-owned cooperative recovering from a harsh winter that destroyed much of the strawberry production it depends on for its livelihood. Although Valldal Grønt has successfully branded its products, in these times of diminishing production and profitability, the brand equity is under siege. Farmers now seek a leaner organization. Simultaneously, pricing issues are subject to scrutiny and souring business relationships with customers. Valldal Grønt continues to use information technology to better coordinate the supply chain with the daily variations in supply and fluctuating demand. The case illustrates how branding is embedded in an end-to-end supply network and its natural environment. This case is intended for students following courses in supply chain management (SCM) & logistics, operations management and industrial marketing.
000211661 542__ $$fLicense granted by Kathryn White (ifamr@ifama.org) on 2015-11-03T20:20:48Z (GMT):

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000211661 650__ $$aAgribusiness
000211661 650__ $$aLand Economics/Use
000211661 650__ $$aMarketing
000211661 650__ $$aRisk and Uncertainty
000211661 650__ $$aTeaching/Communication/Extension/Profession
000211661 6531_ $$aTeaching case
000211661 6531_ $$afresh strawberries
000211661 6531_ $$aNorway
000211661 6531_ $$abranding
000211661 6531_ $$asupply chains
000211661 6531_ $$aintegration
000211661 6531_ $$arisk management
000211661 700__ $$aEngelseth, Per
000211661 720__ $$aifamr,   ifama$$eeditor
000211661 773__ $$d2015$$jVolume 18$$kIssue 4$$o222$$q205$$tInternational Food and Agribusiness Management Review
000211661 8564_ $$s963903$$uhttps://ageconsearch.umn.edu/record/211661/files/1120150010.pdf
000211661 887__ $$ahttp://purl.umn.edu/211661
000211661 909CO $$ooai:ageconsearch.umn.edu:211661$$pGLOBAL_SET
000211661 912__ $$nSubmitted by Kathryn White (ifamr@ifama.org) on 2015-11-03T20:26:26Z
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  Previous issue date: 2015-11-01
000211661 982__ $$gInternational Food and Agribusiness Management Review>Volume 18, Issue 4, 2015
000211661 980__ $$a1030