@article{Baba:211191,
      recid = {211191},
      author = {Baba, Yasmina and Kallas, Zein and Gil, Jose M. and  Realini, Carolina},
      title = {Impact of hedonic evaluation on consumers’ preferences for  beef enriched with Omega 3: A Generalized Multinomial Logit  Model approach},
      address = {2015},
      number = {1008-2016-80168},
      pages = {28},
      year = {2015},
      abstract = {The impact of hedonic evaluation on consumers’ preferences  towards beef
attributes including its enrichment with  polyunsaturated fatty acids (PFA) was
evaluated. 647  Spanish consumers were divided into two groups  differentiated by the
information received. Consumers  evaluated five beef attributes (origin, animal diet,
amount  of visible fat, meat colour and price) by conducting a  choice experiment (CE)
and using the recently developed  Generelized Multinomial Logit (G-MNL).
Subsequently,  consumers conducted a blind tasting of four different beef  samples and
later informed about what they taste. Finally  consumers repeated the CE. By
estimating the G-MNL, it  allows respondents to have different utility function  scales
that describe a different uncertainty levels with  respect to the choices they make. In
this case, hedonic  evaluation of beef samples and information had a  significant
impact on consumer beef preferences, choices  and scale parameters. Results show
that giving consumers  additional information, the average error scales  decreased
significantly.},
      url = {http://ageconsearch.umn.edu/record/211191},
      doi = {https://doi.org/10.22004/ag.econ.211191},
}