@article{Bensemann:208573,
      recid = {208573},
      author = {Bensemann, Jessica and Shadbolt, Nicola},
      title = {Farmers’ Choice of Marketing Strategy: A Study of New  Zealand Lamb Producers},
      journal = {International Food and Agribusiness Management Review},
      address = {2015-09-01},
      number = {1030-2016-83050},
      series = {Volume 18},
      pages = {33},
      month = {Sep},
      year = {2015},
      note = {The International Food and Agribusiness Management Review  is published quarterly by IFAMA. For more information  visit: www.ifama.org.},
      abstract = {The red meat industry is of utmost importance to New  Zealand’s economy, generating $2.8 billion in export  earnings, accounting for 6.5% of the total merchandise  export value in 2010 - 2011. However, sheep numbers fell  substantially from 70 million in 1982 to 31 million in  2012. This has led to large-scale rationalization within  the processing industry, causing major processing companies  to now focus on in-house performance, including external  relationships with suppliers and downstream customers. Yet,  there are still openly adversarial relationships between  processing companies and farmer suppliers with a prevalence  of spot market relationships between many producers and  processors. As the industry attempts to determine how to  improve performance, a clearer understanding of producers’  selling behaviors and the drivers behind such behaviors is  needed in New Zealand to effectively move towards a more  comprehensive and sustainable procurement strategy for the  industry. This research provides insights into why, and  what influences why individual farmers chose various  selling channels within the lamb meat supply chain.},
      url = {http://ageconsearch.umn.edu/record/208573},
      doi = {https://doi.org/10.22004/ag.econ.208573},
}