@article{Barrenar:208499,
      recid = {208499},
      author = {Barrenar, Ramo and García, Teresa and Camarena, María},
      title = {An Analysis of the Decision Structure for Food Innovation  on  the Basis of Consumer Age},
      journal = {International Food and Agribusiness Management Review},
      address = {2015-09-01},
      number = {1030-2016-83047},
      series = {Volume 18},
      pages = {22},
      month = {Sep},
      year = {2015},
      note = {The International Food and Agribusiness Management Review  is published quarterly by IFAMA. For more information  visit: www.ifama.org.},
      abstract = {Food innovations have high failure rates. One reason is  due to not understanding what motivates consumers’ product  selections. This study analyzes consumer decision making  strategies according to age ranges and their preferences  for novel food products. Utilizing the means-end chain  theory, our results show age is not a factor in consumption  decisions with familiar products. However, the structure  becomes more complex in the case of novel food items,  especially among young consumers.},
      url = {http://ageconsearch.umn.edu/record/208499},
      doi = {https://doi.org/10.22004/ag.econ.208499},
}