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Abstract

Many factors influence a country’s international poultry market accessibility, including freedom from diseases such as highly pathogenic avian influenza and highly pathogenic strains of Newcastle disease. This study examines OIE-reported events of these two diseases over a 16-year period to determine the factors that contributed significantly to trade revenue recovery time. Results indicate that the elements influencing a measurable negative export revenue effect due to disease—including risk perceptions and whether the disease is zoonotic—differ from the elements that influence the length of revenue recovery, such as product affordability. In addition, overall global economic health and growing meat demand are elements that matter at the time an event occurs. The magnitude of elements influencing trade revenue during disease events suggests that recovery from HPAI and ND events may take months, not years.

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