000206919 001__ 206919 000206919 005__ 20210122074845.0 000206919 0247_ $$aUDC 338.43:63 CIP 33:63(497.11) ISSN 0352-3462 COBISS.SR-ID 27671$$2Other 000206919 0247_ $$2doi$$a10.22004/ag.econ.206919 000206919 037__ $$a297-2016-3681 000206919 037__ $$a297-2016-4176 000206919 037__ $$a451-2016-34389 000206919 037__ $$a451-2016-34884 000206919 037__ $$a928-2016-73246 000206919 037__ $$a928-2016-73741 000206919 041__ $$aeng 000206919 084__ $$aQ13 000206919 084__ $$aM31 000206919 242__ $$aHOLISTIČKI MARKETING U FUNKCIJI KONKURENTNOSTI PROIZVOĐAČA JABUKE U BOSNI I HERCEGOVINI 000206919 245__ $$aHOLISTIC MARKETING IN THE FUNCTION OF COMPETITIVENESS OF THE APPLE PRODUCERS IN BOSNIA AND HERZEGOVINA 000206919 260__ $$c2015-06 000206919 269__ $$a2015-06 000206919 270__ $$mdalibor.doncic@syngenta.com$$pDalibor, Dončić 000206919 270__ $$mnenad.peric@metropolitan.ac.rs$$pNenad, Perić 000206919 270__ $$mrprodanovic@fimek.edu.rs$$pRadivoj, Prodanović 000206919 271__ $$mepoljoprivrede@gmail.com$$pCvijanovic, Drago 000206919 300__ $$a15 000206919 336__ $$aJournal Article 000206919 490__ $$aEconomics of Agriculture 2/2015 000206919 490__ $$aUDC: 339.138:634.11(497.6) 000206919 500__ $$aOriginal scientific paper 000206919 520__ $$aThe aim of the work is the analysis of current business situation in which the apple producers in Bosnia and Herzegovina are positioned with development and use of holistic marketing concept as a model for improving the competitiveness of apple producers in Bosnia and Herzegovina. The methodology, which is applied in this work, is a combined qualitative and quantitative research technique. The in-depth interview is used for qualitative research, and for quantitative research the analysis of the import, export, production, trade and the cash flow data, available from statistical agencies, were used. The results showed that the new, developing, apple production strategy is necessary in order to correspond to the business challenges of the 21st century. In the new model of developing, it is suggested that the holistic approach to marketing has the central role. Holistic marketing, with its elements, has a potential to improve competitiveness on the domestic market and to create conditions for stable development of the apple production in Bosnia and Herzegovina. 000206919 650__ $$aAgribusiness 000206919 650__ $$aInstitutional and Behavioral Economics 000206919 650__ $$aMarketing 000206919 6531_ $$aholistic marketing 000206919 6531_ $$acompetitiveness 000206919 6531_ $$aproducers 000206919 6531_ $$aapple 000206919 700__ $$aDalibor, Dončić 000206919 700__ $$aNenad, Perić 000206919 700__ $$aRadivoj, Prodanović 000206919 720__ $$aCvijanovic, Drago$$eeditor 000206919 773__ $$q309$$o323$$tEconomics of Agriculture$$j62$$k2$$dApril-June 2015 000206919 8564_ $$982950598-07b1-43e1-a3ad-5d71dd3ee39c$$s385512$$uhttps://ageconsearch.umn.edu/record/206919/files/2%20EP%202%202015.pdf 000206919 887__ $$ahttp://purl.umn.edu/206919 000206919 909CO $$ooai:ageconsearch.umn.edu:206919$$pGLOBAL_SET 000206919 912__ $$nSubmitted by Marko Jelocnik (marko_j@iep.bg.ac.rs) on 2015-07-24T08:14:58Z No. of bitstreams: 1 2 EP 2 2015.pdf: 385512 bytes, checksum: 6d344abab446d33c6ac6bfaff906041e (MD5) 000206919 912__ $$nMade available in DSpace on 2015-07-24T08:14:58Z (GMT). No. of bitstreams: 1 2 EP 2 2015.pdf: 385512 bytes, checksum: 6d344abab446d33c6ac6bfaff906041e (MD5) Previous issue date: 2015-06 000206919 913__ $$aLicense granted by Marko Jelocnik (marko_j@iep.bg.ac.rs) on 2015-07-24T07:43:04Z (GMT): <center> <h2> Deposit Agreement </h2> </center> I represent that I am the creator of the digital material identified herein (&ldquo;Work&rdquo;). I represent that the work is original and that I either own all rights of copyright or have the right to deposit the copy in a digital archive such as AgEcon Search. I represent that in regard to any non-original material included in the Work I have secured written permission of the copyright owner (s) for this use or believe this use is allowed by law. I further represent that I have included all appropriate credits and attributions. I hereby grant the Regents of the University of Minnesota (&ldquo;University&rdquo;), through AgEcon Search, a non-exclusive right to access, reproduce, and distribute the Work, in whole or in part, for the purposes of security, preservation, and perpetual access. I grant the University a limited, non-exclusive right to make derivative works for the purpose of migrating the Work to other media or formats in order to preserve access to the Work. I do not transfer or intend to transfer any right of copyright or other intellectual property to the University. If the Deposit Agreement is executed by the Author�s Representative, the Representative shall separately execute the following representation: I represent that I am authorized by the Author to execute this Deposit Agreement on behalf of the Author. 000206919 980__ $$a928 000206919 982__ $$gEconomics of Agriculture>Volume 62, Number 2, April-June 2015