TY  - EJOUR
AB  - The aim of the work is the analysis of current business situation in which the apple producers
in Bosnia and Herzegovina are positioned with development and use of holistic marketing
concept as a model for improving the competitiveness of apple producers in Bosnia and
Herzegovina. The methodology, which is applied in this work, is a combined qualitative and
quantitative research technique. The in-depth interview is used for qualitative research, and
for quantitative research the analysis of the import, export, production, trade and the cash
flow data, available from statistical agencies, were used. The results showed that the new,
developing, apple production strategy is necessary in order to correspond to the business
challenges of the 21st century. In the new model of developing, it is suggested that the holistic
approach to marketing has the central role. Holistic marketing, with its elements, has a
potential to improve competitiveness on the domestic market and to create conditions for
stable development of the apple production in Bosnia and Herzegovina.
AU  - Dalibor, Dončić
AU  - Nenad, Perić
AU  - Radivoj, Prodanović
DA  - 2015-06
DA  - 2015-06
DO  - UDC 338.43:63 CIP 33:63(497.11) ISSN 0352-3462 COBISS.SR-ID 27671
DO  - 10.22004/ag.econ.206919
DO  - Other
DO  - doi
ED  - Cvijanovic,   Drago
ED  - editor
EP  - 323
EP  - 309
ID  - 206919
IS  - 2
JF  - Economics of Agriculture
KW  - Agribusiness
KW  - Institutional and Behavioral Economics
KW  - Marketing
KW  - holistic marketing
KW  - competitiveness
KW  - producers
KW  - apple
L1  - https://ageconsearch.umn.edu/record/206919/files/2%20EP%202%202015.pdf
L2  - https://ageconsearch.umn.edu/record/206919/files/2%20EP%202%202015.pdf
L4  - https://ageconsearch.umn.edu/record/206919/files/2%20EP%202%202015.pdf
LA  - eng
LK  - https://ageconsearch.umn.edu/record/206919/files/2%20EP%202%202015.pdf
N1  - Original scientific paper
N2  - The aim of the work is the analysis of current business situation in which the apple producers
in Bosnia and Herzegovina are positioned with development and use of holistic marketing
concept as a model for improving the competitiveness of apple producers in Bosnia and
Herzegovina. The methodology, which is applied in this work, is a combined qualitative and
quantitative research technique. The in-depth interview is used for qualitative research, and
for quantitative research the analysis of the import, export, production, trade and the cash
flow data, available from statistical agencies, were used. The results showed that the new,
developing, apple production strategy is necessary in order to correspond to the business
challenges of the 21st century. In the new model of developing, it is suggested that the holistic
approach to marketing has the central role. Holistic marketing, with its elements, has a
potential to improve competitiveness on the domestic market and to create conditions for
stable development of the apple production in Bosnia and Herzegovina.
PY  - 2015-06
PY  - 2015-06
SP  - 309
T1  - HOLISTIC MARKETING IN THE FUNCTION OF COMPETITIVENESS OF THE APPLE PRODUCERS IN BOSNIA AND HERZEGOVINA
TI  - HOLISTIC MARKETING IN THE FUNCTION OF COMPETITIVENESS OF THE APPLE PRODUCERS IN BOSNIA AND HERZEGOVINA
TT  - HOLISTIČKI MARKETING U FUNKCIJI KONKURENTNOSTI PROIZVOĐAČA JABUKE U BOSNI I HERCEGOVINI
UR  - https://ageconsearch.umn.edu/record/206919/files/2%20EP%202%202015.pdf
VL  - 62
Y1  - 2015-06
T2  - Economics of Agriculture
T2  - Economics of Agriculture 2/2015
T2  - UDC: 339.138:634.11(497.6)
ER  -