000206596 001__ 206596
000206596 005__ 20210122074838.0
000206596 0247_ $$2doi$$a10.22004/ag.econ.206596
000206596 037__ $$a1835-2016-149538
000206596 037__ $$a1835-2016-150391
000206596 041__ $$aeng
000206596 245__ $$aDirect Marketing and the Structure of Farm Sales: An Unconditional Quantile Regression Approach
000206596 260__ $$c2015-05
000206596 269__ $$a2015-05
000206596 300__ $$a19
000206596 336__ $$aJournal Article
000206596 520__ $$aThis  paper  examines  the  impact  of  participation  in  direct  marketing  on  the  entire  distribution
of farm sales using the unconditional quantile regression (UQR) estimator. Our analysis yields
unbiased  estimates  of  the  unconditional  impact  of  direct  marketing  on  farm  sales  and  reveals
the heterogeneous effects that occur across the distribution of farm sales. The impacts of direct
marketing efforts are uniformly negative across the UQR results, but declines in sales tend to grow
smaller as sales increase. Producers planning to sell more in local outlets should expect sales to
decline. Marketing experts and extension professionals can use this information to guide farmers
who are considering initiating or expanding direct marketing activities.
000206596 650__ $$aMarketing
000206596 6531_ $$aDirect marketing
000206596 6531_ $$ainfluence functions
000206596 6531_ $$aunconditional quantile regressions
000206596 700__ $$aPark, Timothy A.
000206596 773__ $$q266$$o284$$tJournal of Agricultural and Resource Economics$$j40$$k2$$dMay 2015
000206596 8564_ $$92a867605-f653-40d5-be1d-4039e545f926$$s185445$$uhttps://ageconsearch.umn.edu/record/206596/files/JAREMay20155Parkpp266-284.pdf
000206596 887__ $$ahttp://purl.umn.edu/206596
000206596 909CO $$ooai:ageconsearch.umn.edu:206596$$pGLOBAL_SET
000206596 912__ $$nSubmitted by Taisiia Stanishevska (stani097@umn.edu) on 2015-07-02T14:59:27Z
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  Previous issue date: 2015-05
000206596 913__ $$aLicense granted by Taisiia Stanishevska (stani097@umn.edu) on 2015-07-02T14:53:40Z (GMT):

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000206596 980__ $$a1835
000206596 982__ $$gJournal of Agricultural and Resource Economics>Volume 40, Number 2, May 2015