@article{Park:206596,
      recid = {206596},
      author = {Park, Timothy A.},
      title = {Direct Marketing and the Structure of Farm Sales: An  Unconditional Quantile Regression Approach},
      journal = {Journal of Agricultural and Resource Economics},
      address = {2015-05},
      number = {1835-2016-149538},
      pages = {19},
      year = {2015},
      abstract = {This  paper  examines  the  impact  of  participation  in   direct  marketing  on  the  entire  distribution
of farm  sales using the unconditional quantile regression (UQR)  estimator. Our analysis yields
unbiased  estimates  of  the   unconditional  impact  of  direct  marketing  on  farm   sales  and  reveals
the heterogeneous effects that occur  across the distribution of farm sales. The impacts of  direct
marketing efforts are uniformly negative across the  UQR results, but declines in sales tend to grow
smaller as  sales increase. Producers planning to sell more in local  outlets should expect sales to
decline. Marketing experts  and extension professionals can use this information to  guide farmers
who are considering initiating or expanding  direct marketing activities.},
      url = {http://ageconsearch.umn.edu/record/206596},
      doi = {https://doi.org/10.22004/ag.econ.206596},
}