@article{Prathiraja:205934,
      recid = {205934},
      author = {Prathiraja, P.H.K. and Ariyawardana, A.},
      title = {Impact of Nutritional Labeling on Consumer Buying  Behavior},
      journal = {Sri Lankan Journal of Agricultural Economics},
      address = {2003},
      number = {1381-2016-115752},
      pages = {13},
      year = {2003},
      abstract = {Nutritional label plays an important role in providing the  relevant nutrition information to consumers. Inclusion of a  nutritional label on food items may be an important  packaging decision for the Sri Lankan food processors.  Hence, a study was conducted with a view of identifying the  market for nutritional labeling and the factors that  influence the consumer willingness-to-pay for nutritional  labeling. Data were collected from a random sample of 90  consumers selected from three supermarkets - Dhanasiri,  Cargill’s Food City and Royal Garden Mall - located in  Kandy. Market for nutritional labeling were identified by  exploring data and a logit method of analysis was performed  to identify the factors that influence the  willingness-to-pay for nutritional information on food  items. A significantly greater proportion of individuals in  the age category 36 to 50 years, individuals with tertiary  education, individuals with special dietary status and  households with less than four members were willing to pay  more for the nutritional labels. Logit analysis showed that  gender, level of education and special dietary status have  a significant positive effect and the household size has a  significant negative effect on the willingness to pay for  nutrition information. Accordingly, it could be stated that  incorporation of a nutritional panel in the package would  enhance the demand for food products and it would be an  appropriate strategic task for the local food processors.},
      url = {http://ageconsearch.umn.edu/record/205934},
      doi = {https://doi.org/10.22004/ag.econ.205934},
}