@article{Piyasiri:205928,
      recid = {205928},
      author = {Piyasiri, A.G.S.A. and Ariyawardana, A.},
      title = {Market Potentials and Willingness to Pay for Selected  Organic Vegetables in Kandy},
      journal = {Sri Lankan Journal of Agricultural Economics},
      address = {2002},
      number = {1381-2016-115738},
      pages = {14},
      year = {2002},
      abstract = {Organic products are considered to be superior in quality  compared to conventionally produced products, since it has  been proved that organic products help prevent several  health hazards. Therefore, demand for organic products are  increasing all over the world, as well as in Sri Lanka.  Given this increasing demand for organic products, this  study was conducted with a view to identifing the market  potentials for organic products and consumer expectations  in Kandy. Further, it identifies the factors that influence  the additional willingness to pay for organic vegetables.  The research was conducted in three supermarkets, namely,  Cargills, Dhanasiri and Royal Garden Mall. Thirty  respondents were randomly selected from each of the  supermarkets. 
  
Results reveal that most of the consumers  are aware of organic products and this awareness has  influenced their consumption of organic products in the  past. Further, a majority of the consumers considered price  as an important factor for their organic product  consumption and have attached a higher importance for  certification from a reputed organization. Consumers also  indicated that organic products should be sold in easily  accessible shops for the convenience of purchasing. Results  of the regression analysis revealed that of the  socio-demographic factors, income, environmental education  and years of education significantly influence the  willingness to pay for organic vegetables. Based on the  study it could be concluded that consumer awareness  effectively advances the demand for organic products and  there is a high potential to introduce organic products to  the supermarkets in Kandy. Therefore, along with  introducing organic products, marketers should also direct  proper awareness programs among consumers in promoting the  demand for organic products.},
      url = {http://ageconsearch.umn.edu/record/205928},
      doi = {https://doi.org/10.22004/ag.econ.205928},
}