@article{Xie:205683,
      recid = {205683},
      author = {Xie, Yi and Grebitus, Carola and Davis, George C.},
      title = {Can the new label make a difference?  Comparing consumer  attention towards the current versus proposed Nutrition  Facts panel.},
      address = {2015-05},
      number = {330-2016-13979},
      year = {2015},
      abstract = {Recently FDA proposed a new Nutrition Facts panel. In this  study, we analyze whether the proposed changes to the  Nutrition Facts panel have the potential to increase  consumers’ attention. In doing so, we account for  involvement and familiarity as determinants of attention.  In order to measure attention we conducted a laboratory  experiment using eye tracking with two treatments testing  differences in consumer attention towards the current and  the proposed Nutrition Facts panel. Our findings highlight  empirical evidence regarding the separate and joint effect  of involvement with the Nutrition Facts panel and product  familiarity on consumers’ visual attention. Our results  suggest that the proposed new format of the Nutrition Facts  panel has a significant positive effect on consumers’  attention. The proposed label leads low-involvement or  less-familiar consumers to attend longer to the Nutrition  Facts panel. Our findings are important for policy makers  and the food industry more generally in providing critical  information regarding the outcomes of a revision of the  Nutrition Facts panel.},
      url = {http://ageconsearch.umn.edu/record/205683},
      doi = {https://doi.org/10.22004/ag.econ.205683},
}