The paper aims to analyse the innovation process in the economy with the focus on agriculture and food production in Hungary. There was presented a model of production with the market-focused technology development system. The authors argue that the objectives of the system are as follows: inducing competition between input suppliers, increasing supply, loosening rigid trading structures, fostering the optimisation of mechanisation and ensuring the possibility of appropriate technology development. Harmonizing the subsidizing systems, optimizing their different incentive factors will become more precise and professionally more established and all these can contribute to optimizing the growth of innovations. In my work, I would like to develop the concept of a market place that is a marketplace and an innovation space at the same time, which can improve the conditions for the purchase of European agriculture, given the chance to expand production by improving profitability.