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Abstract
The aim of the paper is to present the results of the inquiry research concerning companies’ development
strategies conducted between 2010 and 2014 on 32 enterprises processing fruits and vegetables operating
in Wielkopolska. The study group was selected in purposive sampling and they were units NACE 15.3 sector.
The research proves that companies highly evaluate their own sources of competitive advantage. In the
opinion of the majority of the inquired, there exist good conditions for quality advantage as well as reaching
technological and product specialization. In turn, there lacks possibility to improve the market share and
reduce production costs. The investigated entrepreneurs indicated strengths of competitors, among which
the most important were access to resources and production diversification.