@article{Saito:205455,
      recid = {205455},
      author = {Saito, Yoko and Aizaki, Hideo and Saito, Hisamitsu and  Kondo, Takumi and Yamamoto, Yasutaka},
      title = {Demand for a Transgenic Good with Nutritional, Medical,  and Environmental Qualities},
      address = {2015},
      number = {330-2016-13492},
      series = {Poster},
      pages = {2},
      year = {2015},
      abstract = {Most GM crop varieties are designed to reduce farm costs,  and it has direct appeal only to producers.  Especially in  developed areas such as Japan and the United States,  consumers generally see no particular advantage in  consuming these products other than their arguably lower  prices.  Yet GM food technology can provide direct consumer  as well as producer value.  GM medical rice has been  developed as a new recombinant-gene rice variety useful in  the treatment of cedar-pollen allergies.  We examine  whether the addition of such new functionalities and  associated environmental risk reductions by employing plant  factory, might contribute to wider diffusion of such a GM  variety.  Result indicates that consumers who are allergic  to cedar pollen respond positively to the medical benefits  of GM rice.  Especially, if they have a higher opportunity  cost of the hospital visit or if they are more familiar  with GM products, they are more likely to consume medical  rice.  Patients concerning about environmental risks of GM  plants tend to buy medical rice produced in a factory.  As  a result, in addition to enhance consumer knowledge of GM  crops, targeting busy patients is effective when promoting  medical rice.},
      url = {http://ageconsearch.umn.edu/record/205455},
      doi = {https://doi.org/10.22004/ag.econ.205455},
}