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The purpose of the article was to present the opinions of farmers on insurance companies in the three voivodeships of mazowieckie, łódzkie and wielkopolskie. There were also presented selected factors that farmers take into account when choosing an insurance company. It was found that the surveyed farmers purchased insurance products primarily in PZU S.A. The majority of farmers represented by 60% of the researched population purchased insurance products offered by PZU, regardless of insurance type. It has been shown that the main factors determining the choice of a particular insurance company were among others: price, wellknown brand, confidence in the insurance company, the experience gained in dealing with its representatives


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