@article{Baruk:205143,
      recid = {205143},
      author = {Baruk, Agnieszka I. and Iwanicka, Anna and Gruszecki,  Tomasz M.},
      title = {Wybrane postaw y i zachowa nia polskich nabywców wobec  żywności niszowej},
      journal = {Roczniki (Annals)},
      address = {2014},
      number = {1230-2016-99405},
      year = {2014},
      abstract = {In the article the problems of chosen attitudes and  behaviours of final buyers were presented. These
aspects  were analysed in the lamb meat market as the example of the  niche market in Poland. On the base
of the results of the  field researches one can state that the key determinants of  respondents’ attitudes and
behaviours were the level of  their knowledge about nutritional values of lamb products  and the level of
availability of these products. The  negative opinions of others buyers were the main  determinant of non
buying of lamb products. It means that  there are two big gaps (knowledge gap and availability gap)  which
should be filled by offerers to shape buyers’  attitudes and behaviours in the effective way.},
      url = {http://ageconsearch.umn.edu/record/205143},
      doi = {https://doi.org/10.22004/ag.econ.205143},
}