@article{Onyango:204136,
      recid = {204136},
      author = {Onyango, Benjamin and Govindasamy, Ramu and Alsup-Egbers,  Clydette Michelle},
      title = {Uncovering Success Attributes for Direct Farmers’ Markets  and Agri-Tourism in the Mid-Atlantic Region of the United  States},
      journal = {International Food and Agribusiness Management Review},
      address = {2015-05-01},
      number = {1030-2016-83065},
      series = {Volume 18},
      pages = {16},
      month = {May},
      year = {2015},
      note = {The IFAMR is published quarterly by the International Food  and Agribusiness Management Association. www.ifama.org},
      abstract = {Farmers’ markets and agri-tourism operations play  significant roles in many rural economies; however, they  tend to be underused which threatens their viability.  Results from factor, cluster and regression analyses show  that bundling of farmers’ markets activities will spur  diverse and steady patronage beyond what the growers earn  from their traditional fresh produce and value added  products. Additionally, farmers’ markets and agri-tourism  operators can use customer profiling to improve their  marketing efforts in a competitive environment. The  regression results show that a number of socio-economic  variables are associated with the patronage experience.},
      url = {http://ageconsearch.umn.edu/record/204136},
      doi = {https://doi.org/10.22004/ag.econ.204136},
}