TESTING FOR THE EXISTENCE OF PRICE POINTS IN RETAIL MILK SCANNER DATA USING MICROECONOMIC THEORY

Veeramani, Venkat N.; Maynard, Leigh J.

doi:10.22004/ag.econ.20378

TESTING FOR THE EXISTENCE OF PRICE POINTS IN RETAIL MILK SCANNER DATA USING MICROECONOMIC THEORY

Veeramani, Venkat N. ; Maynard, Leigh J.

Many in the private sector believe that price points have important implications for pricing strategy. Methods to identify and incorporate price points in demand systems were developed. Empirical tests identified price points in milk scanner data, but failed to find strategically meaningful differences among splines defined by the price points.

Subject(s):

Demand and Price Analysis

Issue Date:

2004

Publication Type:

Conference Paper/ Presentation

DOI and Other Identifiers:

10.22004/ag.econ.20378

Record Identifier:

https://ageconsearch.umn.edu/record/20378

PURL Identifier:

http://purl.umn.edu/20378