TESTING FOR THE EXISTENCE OF PRICE POINTS IN RETAIL MILK SCANNER DATA USING MICROECONOMIC THEORY
Veeramani, Venkat N.; Maynard, Leigh J.
2004

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Abstract

Many in the private sector believe that price points have important implications for pricing strategy. Methods to identify and incorporate price points in demand systems were developed. Empirical tests identified price points in milk scanner data, but failed to find strategically meaningful differences among splines defined by the price points.

Details

Title TESTING FOR THE EXISTENCE OF PRICE POINTS IN RETAIL MILK SCANNER DATA USING MICROECONOMIC THEORY
Author(s) Veeramani, Venkat N.
Maynard, Leigh J.
Subject(s)
Issue Date 2004
Publication Type Conference Paper/ Presentation
DOI and Other Identifiers 10.22004/ag.econ.20378
Record Identifier https://ageconsearch.umn.edu/record/20378
PURL Identifier http://purl.umn.edu/20378
Language English
Total Pages 20
Series Statement Selected Paper
Record Appears in Agricultural and Applied Economics Association (AAEA) > Agricultural and Applied Economics Association (AAEA) Conferences > 2004 Annual meeting, August 1-4, Denver, CO

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