@article{Szabó:202889,
      recid = {202889},
      author = {Szabó, Sára and Viktória, Szente and Zoltán, Szakály and  András, Nábrádi},
      title = {Consumer Approach of Health and Ayurveda},
      journal = {APSTRACT: Applied Studies in Agribusiness and Commerce},
      address = {2014-09},
      number = {1033-2016-84255},
      series = {8},
      pages = {6},
      year = {2014},
      abstract = {The aim of this study was to explore the differences of  health interpretation between people with ayurvedic  approach and non
ayurvedic but health conscious approach.  While Ayurveda has a holistic approach to health, the  European medicine focuses on its physical
aspects  (bio-medicinal model). Although theoretically a complex  interpretation of health (bio-psycho-social model) is the  most accepted in
Hungary, we examined whether it prevails  on a practical level.
We carried out a representative  survey (N=1000) to examine the health-related knowledge and  behaviour of the Hungarian population. To
achieve deeper  understanding of the subject, we carried out two focus  group discussions. We selected health conscious people in  the first
group and ayurvedic oriented people in the second  group to compare their attitudes towards health.
The  results showed that the majority of the Hungarian  population (83,2%) have recognised that health is more than  a bio-medicinal approach,
it is built up of physical,  psychological, mental and social factors, but in most cases  we found huge gaps between recognition and action.
During  discussions the ayurvedic oriented group construed an  interpretation that contained all the five health  dimensions of WHO and
mentioned spirituality as an  additional dimension, while the health conscious group  mainly emphasized physical health. We also asked  the
participants about their own health behaviour and found  the same pattern.
It can be stated that the Hungarian  population theoretically admits an integrative model of  health but it does not appear in their health
behaviour. It  seems that ayurvedic orientation contributes to bringing  knowledge to practice. Ayurvedic oriented people have a  more complex
interpretation of health and are willing to do  more for their health, so they are a good target group for  prevention campaigns and health care
services. It also  suggests that the spread of ayurvedic approach could  contribute to better health behaviour in Hungary.},
      url = {http://ageconsearch.umn.edu/record/202889},
      doi = {https://doi.org/10.22004/ag.econ.202889},
}