@article{Dhar:201553,
      recid = {201553},
      author = {Dhar, Tirtha and Chavas, Jean-Paul and Cotterill, Ronald  W. and Gould, Brian W.},
      title = {An Econometric Analysis of Brand Level Strategic Pricing  Between Coca Cola and Pepsi Inc.},
      address = {2002},
      number = {1803-2016-142509},
      series = {FSWP},
      pages = {46},
      year = {2002},
      abstract = {Market structure and strategic pricing for leading brands  sold by Coca Cola and
Pepsi Inc. are investigated in the  context of a flexible demand specification and
structural  price equations. This approach is more general than prior  studies that
rely upon linear approximations and  interactions of an inherently nonlinear
problem. We test  for Bertrand equilibrium, Stackelberg equilibrium,  collusion,
and a general conjectural variation (CV)  specification. This nonlinear Full
Information Maximum  Likelihood (FIML) estimation approach provides  useful
information on the nature of imperfect competition  and the extent of market
power.},
      url = {http://ageconsearch.umn.edu/record/201553},
      doi = {https://doi.org/10.22004/ag.econ.201553},
}