@article{Dhar:201547, recid = {201547}, author = {Dhar, Tirtha and Foltz, Jeremy D.}, title = {Milk by Any Other Name... Consumer Benefits from Labeled Milk}, address = {2004-06-15}, number = {1803-2016-142539}, series = {FSWP}, pages = {30}, month = {Jun}, year = {2004}, abstract = {This article uses revealed preferences of consumers to study the consumer benefits from rBST-free and organic labeled milk. The article specifies and estimates a quadratic AIDS demand system model for different milk types using US supermarket scanner data. The introduction of rBST-free and organic milk is used to estimate consumer benefits, which are decomposed into two components, competitive and variety effects. Results show significant consumer benefits from organic milk and to a lesser extent from rBST-free milk. Based on the findings, we explore implications for present U.S. labeling standards.}, url = {http://ageconsearch.umn.edu/record/201547}, doi = {https://doi.org/10.22004/ag.econ.201547}, }