@article{Jaska:201491,
      recid = {201491},
      author = {Jaska, Ewa},
      title = {Znaczenie Rebrandigu w Kreowaniu Wizerunku Marki},
      journal = {Roczniki (Annals)},
      address = {2014},
      number = {1230-2016-99592},
      year = {2014},
      abstract = {This paper presents the complexity of the process of  rebranding and its impact on the creation of brand
image,  and indirectly on stimulating the demand for the company’s  offer. Rebranding does not only involve
the changes in the  system of visual identification, but also other image  changes, integrated with the company’s
business strategy.  The chosen example is the retail chain “Biedronka”  („Ladybug”), which in 2012 started
the implementation of  the rebranding process. To explore the effects of the  implemented changes a survey
was carried out and source  materials provided by the company reviewed. The customers  highly rated the
changes implemented in “Biedronka” retail  chain shops and the company reported significant increases  in
sales in the first quarter of 2013.},
      url = {http://ageconsearch.umn.edu/record/201491},
      doi = {https://doi.org/10.22004/ag.econ.201491},
}