@article{Huang:201441,
      recid = {201441},
      author = {Huang, Kun and Stiegert, Kyle W.},
      title = {Evaluating a Supermarket Merger Event: The Case of Copps  and Kohl's in Madison WI},
      address = {2010-01},
      number = {1803-2016-142582},
      series = {FSWP},
      pages = {35},
      year = {2010},
      abstract = {This paper presents research on the merger of Copps and  Kohl's supermarkets in the
city of Madison, Wisconsin. A  distinct feature of our data, collected from  MarchSeptember
of 2003 and 2005, is that it allowed us to  assemble price and promotion
information for all major  competitors in Madison's supermarket sector. With both  preand
post- merger information, the research provides  empirical evidence of how
acquiring and non-acquiring firms  responded to an important structural shock. In
2003 when  the merger took place, we found no evidence of  merger-induced price
increases and our findings were  consistent with short-term battle for market share. In
the  long-run (i.e. 2005), we found that the acquiring firm used  the merger to raise
prices in Madison.},
      url = {http://ageconsearch.umn.edu/record/201441},
      doi = {https://doi.org/10.22004/ag.econ.201441},
}