@article{Marechera:200589,
      recid = {200589},
      author = {Marechera, George and Ndwiga, Joseph},
      title = {Estimation of the Potential Adoption of Aflasafe Among  Smallholder Maize Farmers in Lower Eastern Kenya},
      journal = {African Journal of Agricultural and Resource Economics},
      address = {2015-03},
      number = {311-2016-5622},
      pages = {14},
      year = {2015},
      abstract = {Aflatoxin contamination in maize and maize products is a  major problem in Kenya, especially in the
lower eastern  part, where crop losses and human fatalities have been  reported. Using a pre-tested
questionnaire, 480 households  were surveyed in the area, which has been identified as a  “hotspot”
for the lethal Aspergillus flavus strain S. This  study aimed to estimate the potential adoption of
Aflasafe,  a new aflatoxin control technology that is currently being  field-tested in Kenya, Burkina
Faso and Senegal. The study  found an adoption potential of 82%, which suggests that  Aflasafe is
likely to command a large market in lower  eastern Kenya. The main factors that  significantly
influenced (positively or negatively)  farmers’ willingness to pay (WTP) for Aflasafe were:  formal
education, farmer type, household income, and county  of residence in Kenya. The uptake of Aflasafe
could be  enhanced through extension services and short-term  subsidies},
      url = {http://ageconsearch.umn.edu/record/200589},
      doi = {https://doi.org/10.22004/ag.econ.200589},
}