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Abstract
The paper describes the correlation among grape-bearing areas, grape production, wine
production, wine consumption and population figure for various countries. Secondly, it
explains the correlation among wine consumption, wine consumer expenditure and a country’s
cultural model with reference to the population’s religion in some countries. The statistical
method used in testing these connections was the Bravais-Pearson correlation coefficient.
An additional analysis of the distribution of grape production, wine production, and wine
consumption for the world’s top ten countries was made. Although wine consumption is
banned by Islam, Buddhism and Hinduism, there are some Muslim, Buddhist and Hindu
majority countries with a high level of wine consumption per capita. This high level is
determined neither by the other religion population nor by foreign tourists, but rather by the
way in which religion is understood and practiced by individuals.