000200509 001__ 200509
000200509 005__ 20250206162715.0
000200509 0247_ $$aUDC 338.43:63 CIP 33:63(497.11) ISSN 0352-3462 COBISS.SR-ID 27671$$2Other
000200509 0247_ $$2doi$$a10.22004/ag.econ.200509
000200509 037__ $$a297-2016-3652
000200509 037__ $$a297-2016-4610
000200509 037__ $$a451-2016-34360
000200509 037__ $$a451-2016-35318
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000200509 037__ $$a928-2016-74175
000200509 041__ $$aeng
000200509 084__ $$aQ13
000200509 084__ $$aG14
000200509 084__ $$aD84
000200509 084__ $$aL21
000200509 242__ $$aMOTIVI POSETILACA ZA POSETU HIBRIDNOM DOGAĐAJU: PRIMER POLJOPRIVREDNOG SAJMA
000200509 245__ $$aVISITORS’ MOTIVES FOR ATTENDING A HYBRID EVENT: A CASE STUDY OF AGRICULTURAL FAIR
000200509 260__ $$c2015-03
000200509 269__ $$a2015-03
000200509 270__ $$mivkov.milan@gmail.com$$pIvkov,   Milan
000200509 270__ $$mivana.blesic@dgt.uns.ac.rs$$pBlešić,   Ivana
000200509 270__ $$mjovankaraljicpopov@gmail.com$$pPopov Raljić,   Jovanka
000200509 270__ $$mivkova@uns.ac.rs$$pIvkov Džigurski,   Anđelija
000200509 270__ $$mtatjana.pivac@dgt.uns.ac.rs$$pPivac,   Tatjana
000200509 270__ $$mjtamara@uns.ac.rs$$pJovanović,   Tamara
000200509 271__ $$mepoljoprivrede@gmail.com$$pCvijanovic,   Drago
000200509 300__ $$a20
000200509 336__ $$aJournal Article
000200509 490__ $$aEconomics of Agriculture 1/2015
000200509 490__ $$aUDC: 061.43:631
000200509 500__ $$aOriginal scientific paper
000200509 520__ $$aManagement of a complex events such as hybrid ones, relies on understanding a modern
market trends. The purpose of this study is to determine visitors’ motives for attending a
hybrid event, to identify clusters based on those motives, and to help organizers and exhibitors
to meet visitors’ expectations. Therefore, authors performed ANOVA analysis, factor analysis
and hierarchical cluster analysis. The findings clearly indicate elements of trade fairs and
consumer exhibitions integrated in hybrid event and therefore, some of the main motives
for visiting those two types of events are also present among hybrid event visitors. However,
hybrid event tends to be more than just place for business meetings. It is also a venue for
education and leisure time activities. Moreover, event organizers and exhibitors need
to pay more attention on their strategic approach to managing their event activities. The
paper suggests that hybrid event organizers should focus on establishing dialogue with both
exhibitors and visitors.
000200509 650__ $$aAgribusiness
000200509 650__ $$aMarketing
000200509 6531_ $$ahybrid event
000200509 6531_ $$avisitors’ motives
000200509 6531_ $$aconsumer exhibition
000200509 6531_ $$atrade fair
000200509 700__ $$aIvkov, Milan
000200509 700__ $$aBlešić, Ivana
000200509 700__ $$aPopov Raljić, Jovanka
000200509 700__ $$aIvkov Džigurski, Anđelija
000200509 700__ $$aPivac, Tatjana
000200509 700__ $$aJovanović, Tamara
000200509 720__ $$aCvijanovic,   Drago$$eeditor
000200509 773__ $$q9$$o28$$tEconomics of Agriculture$$j62$$k01$$dJanuary-March 2015
000200509 8564_ $$96fbe7025-8008-4400-8858-b19e0b0fb52c$$s429459$$uhttps://ageconsearch.umn.edu/record/200509/files/1%20EP%201%202015.pdf
000200509 887__ $$ahttp://purl.umn.edu/200509
000200509 909CO $$ooai:ageconsearch.umn.edu:200509$$pGLOBAL_SET
000200509 912__ $$nSubmitted by Marko Jelocnik (marko_j@iep.bg.ac.rs) on 2015-04-03T09:24:56Z
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  Previous issue date: 2015-03
000200509 913__ $$aLicense granted by Marko Jelocnik (marko_j@iep.bg.ac.rs) on 2015-04-03T09:15:48Z (GMT):

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000200509 980__ $$a928
000200509 982__ $$gEconomics of Agriculture>Volume 62, Number 1, January-March 2015