000200509 001__ 200509 000200509 005__ 20250206162715.0 000200509 0247_ $$aUDC 338.43:63 CIP 33:63(497.11) ISSN 0352-3462 COBISS.SR-ID 27671$$2Other 000200509 0247_ $$2doi$$a10.22004/ag.econ.200509 000200509 037__ $$a297-2016-3652 000200509 037__ $$a297-2016-4610 000200509 037__ $$a451-2016-34360 000200509 037__ $$a451-2016-35318 000200509 037__ $$a928-2016-73217 000200509 037__ $$a928-2016-74175 000200509 041__ $$aeng 000200509 084__ $$aQ13 000200509 084__ $$aG14 000200509 084__ $$aD84 000200509 084__ $$aL21 000200509 242__ $$aMOTIVI POSETILACA ZA POSETU HIBRIDNOM DOGAĐAJU: PRIMER POLJOPRIVREDNOG SAJMA 000200509 245__ $$aVISITORS’ MOTIVES FOR ATTENDING A HYBRID EVENT: A CASE STUDY OF AGRICULTURAL FAIR 000200509 260__ $$c2015-03 000200509 269__ $$a2015-03 000200509 270__ $$mivkov.milan@gmail.com$$pIvkov, Milan 000200509 270__ $$mivana.blesic@dgt.uns.ac.rs$$pBlešić, Ivana 000200509 270__ $$mjovankaraljicpopov@gmail.com$$pPopov Raljić, Jovanka 000200509 270__ $$mivkova@uns.ac.rs$$pIvkov Džigurski, Anđelija 000200509 270__ $$mtatjana.pivac@dgt.uns.ac.rs$$pPivac, Tatjana 000200509 270__ $$mjtamara@uns.ac.rs$$pJovanović, Tamara 000200509 271__ $$mepoljoprivrede@gmail.com$$pCvijanovic, Drago 000200509 300__ $$a20 000200509 336__ $$aJournal Article 000200509 490__ $$aEconomics of Agriculture 1/2015 000200509 490__ $$aUDC: 061.43:631 000200509 500__ $$aOriginal scientific paper 000200509 520__ $$aManagement of a complex events such as hybrid ones, relies on understanding a modern market trends. The purpose of this study is to determine visitors’ motives for attending a hybrid event, to identify clusters based on those motives, and to help organizers and exhibitors to meet visitors’ expectations. Therefore, authors performed ANOVA analysis, factor analysis and hierarchical cluster analysis. The findings clearly indicate elements of trade fairs and consumer exhibitions integrated in hybrid event and therefore, some of the main motives for visiting those two types of events are also present among hybrid event visitors. However, hybrid event tends to be more than just place for business meetings. It is also a venue for education and leisure time activities. Moreover, event organizers and exhibitors need to pay more attention on their strategic approach to managing their event activities. The paper suggests that hybrid event organizers should focus on establishing dialogue with both exhibitors and visitors. 000200509 650__ $$aAgribusiness 000200509 650__ $$aMarketing 000200509 6531_ $$ahybrid event 000200509 6531_ $$avisitors’ motives 000200509 6531_ $$aconsumer exhibition 000200509 6531_ $$atrade fair 000200509 700__ $$aIvkov, Milan 000200509 700__ $$aBlešić, Ivana 000200509 700__ $$aPopov Raljić, Jovanka 000200509 700__ $$aIvkov Džigurski, Anđelija 000200509 700__ $$aPivac, Tatjana 000200509 700__ $$aJovanović, Tamara 000200509 720__ $$aCvijanovic, Drago$$eeditor 000200509 773__ $$q9$$o28$$tEconomics of Agriculture$$j62$$k01$$dJanuary-March 2015 000200509 8564_ $$96fbe7025-8008-4400-8858-b19e0b0fb52c$$s429459$$uhttps://ageconsearch.umn.edu/record/200509/files/1%20EP%201%202015.pdf 000200509 887__ $$ahttp://purl.umn.edu/200509 000200509 909CO $$ooai:ageconsearch.umn.edu:200509$$pGLOBAL_SET 000200509 912__ $$nSubmitted by Marko Jelocnik (marko_j@iep.bg.ac.rs) on 2015-04-03T09:24:56Z No. of bitstreams: 1 1 EP 1 2015.pdf: 429459 bytes, checksum: 7740345dcb793731d82521d9d029fb1d (MD5) 000200509 912__ $$nMade available in DSpace on 2015-04-03T09:24:56Z (GMT). No. of bitstreams: 1 1 EP 1 2015.pdf: 429459 bytes, checksum: 7740345dcb793731d82521d9d029fb1d (MD5) Previous issue date: 2015-03 000200509 913__ $$aLicense granted by Marko Jelocnik (marko_j@iep.bg.ac.rs) on 2015-04-03T09:15:48Z (GMT): <center> <h2> Deposit Agreement </h2> </center> I represent that I am the creator of the digital material identified herein (&ldquo;Work&rdquo;). I represent that the work is original and that I either own all rights of copyright or have the right to deposit the copy in a digital archive such as AgEcon Search. I represent that in regard to any non-original material included in the Work I have secured written permission of the copyright owner (s) for this use or believe this use is allowed by law. I further represent that I have included all appropriate credits and attributions. I hereby grant the Regents of the University of Minnesota (&ldquo;University&rdquo;), through AgEcon Search, a non-exclusive right to access, reproduce, and distribute the Work, in whole or in part, for the purposes of security, preservation, and perpetual access. I grant the University a limited, non-exclusive right to make derivative works for the purpose of migrating the Work to other media or formats in order to preserve access to the Work. I do not transfer or intend to transfer any right of copyright or other intellectual property to the University. If the Deposit Agreement is executed by the Author�s Representative, the Representative shall separately execute the following representation: I represent that I am authorized by the Author to execute this Deposit Agreement on behalf of the Author. 000200509 980__ $$a928 000200509 982__ $$gEconomics of Agriculture>Volume 62, Number 1, January-March 2015