@article{Giraud:199067,
      recid = {199067},
      author = {Giraud, Georges},
      title = {The Effect of Terroir on Wine Business Model in Burgundy:  To Make Wine or to Sell Harvest?},
      address = {2014-10},
      number = {1022-2016-81836},
      pages = {5},
      year = {2014},
      abstract = {The paper explores the strategies of the wine stakeholders  with respect to outsourcing versus integration of the  wine-making process by analyzing original and recent data  issued from the companies producing wine in Burgundy. Our  research question is: Does terroir matter for wine business  model between staying viticulturist or becoming winemaker?  We investigate this question within the mosaic of the  Burgundian vineyard. A Principal Components Analysis  highlights the latent variables explaining the different  strategies of stakeholders in Burgundy, and a cluster  analysis tries at identifying the differences existing  between the winegrowers, with a special focus on the  viticulturists and the winemakers. The results show that  the strategies of the Burgundian wine stakeholders with  respect to outsourcing vs. integration differ according to  the level of Appellation d’Origine. Consequently the  terroir operates as discriminant factor between outsourcing  whether integrating some, if not all, of the stages of the  wine-making process, including sales. Each sub-region of  the Burgundian vineyard has a specific business model  strongly related to the territory nesting the wine  estates.},
      url = {http://ageconsearch.umn.edu/record/199067},
      doi = {https://doi.org/10.22004/ag.econ.199067},
}