@article{Rimal:199051,
      recid = {199051},
      author = {Rimal, Arbindra and Penton, Micala and Muzinic, Jennifer  and Onyango, Benjamin},
      title = {Brand Affiliation in Promoting Locally Produced Food: A  Case of University Promoted Beef},
      journal = {Journal of Food Distribution Research},
      address = {2015-03},
      number = {856-2016-58175},
      pages = {3},
      year = {2015},
      abstract = {Many universities are now marketing agricultural products  including beef and dairy. The objective of the study was to  examine the role of university brand affiliation in  promoting locally produced food, particularly grass-fed  beef. It is expected that other local producers will use  the results to make informed decisions in marketing their  products. The study used the data collected from a survey  among Missouri State University alumni and general  shoppers. Preliminary results from the analysis show that  university alumni were statistically different from other  shoppers in willingness to pay more for university produced  beef.},
      url = {http://ageconsearch.umn.edu/record/199051},
      doi = {https://doi.org/10.22004/ag.econ.199051},
}