@article{Meixner:198918,
      recid = {198918},
      author = {Meixner, Oliver and Haas, Rainer and Perevoshchikova, Yana  and Canavari, Maurizio},
      title = {Consumer Attitudes, Knowledge, and Behavior in the Russian  Market for Organic Food},
      journal = {International Journal on Food System Dynamics},
      address = {2014-10},
      number = {1012-2016-81249},
      pages = {11},
      year = {2014},
      abstract = {In the past few decades, the market for organic food has  developed well in Western European countries and
comparable  markets like the United States or Canada. While these  markets are now approaching market saturation,
other  markets still have huge potential for growth and are  therefore of special interest to export companies. In  this
paper, we analyze the demands, knowledge, and  expectations of the emerging market in Russia. It is  well
documented that the Russian market for organic food  has had a much higher growth rate than Western markets  in
recent years. According to the USDA, the Russian market  grew significantly during the last years. The increase  might
also be due to changes in Russian consumers’  behavior. However, some challenges must be considered  when
entering the Russian market with premium products: (1)  a large number of low‐income consumers are not able to
pay  for premium products, and (2) up until now, there have been  no official organic labels available in Russia,  and,
therefore, it is likely that the Russian population  lacks knowledge of what organic food is and which  requirements
are connected to the organic production  process. Considering these restrictions, we analyzed  important factors
affecting Russian consumers’ food choice  on the one hand and their knowledge of organic food on the  other. This
paper presents results for one specific product  (organic potatoes), which can be considered to be a  typical
alternative to low‐priced, conventional products. A  conjoint analysis was conducted in Saint Petersburg (n =  300) to
investigate the importance of the buying attributes  of organic potatoes. While the results are not  representative of
the whole Russian market, they show  crucial differences in consumer attitudes compared to  Western markets and
confirm that the average consumer  knowledge about this product category remains low. These  findings offer
valuable information to those stakeholders  of the supply chain who want to enter a market with high  growth rates
but obvious shortcomings.},
      url = {http://ageconsearch.umn.edu/record/198918},
      doi = {https://doi.org/10.22004/ag.econ.198918},
}