@article{Khuntonthong:198307,
      recid = {198307},
      author = {Khuntonthong, Puttawan and Chakpitak, Nopasit and Neubert,  Gilles},
      title = {Analyzingthe Micro Economic Environment of Agricultural  Product: Applying The “Diamond” Model to a Non – Profit  Organization},
      journal = {Asian Journal of Agriculture and Rural Development},
      address = {2013-11},
      number = {393-2016-23856},
      series = {4-355-3(11)2013-AJARD-813-822},
      pages = {10},
      year = {2013},
      abstract = {The main objective of this paper was to explore  environmental factors affecting the success in terms of  helping small scale farmers to participate in high-value  market by employing Porter’s ‘Diamond model’. The  environmental factors that enhanced competitiveness of the  Bresse chicken cluster managed by a non-profit organization  - the Royal Project Foundation - to help farmers gain  income in Thailand were illustrated. According to the  analysis, four favorable environmental factors consisted of  factor conditions - human and knowledge resources from  universities and research units, material and financial  resources, and well developed infrastructure. The knowledge  and requirements of customers to improve quality as well as  an increase in demand were the factors in the attribute of  demand conditions that had impacts on the advance of the  cluster. The favorable factors in the attribute of the  supporting departments consisted of the presence of a  relevant cluster, and pull of supporting organizations.  Furthermore, backward and forward integration and facility  for joint working were the strategies that helped the  project gain the advantage. The factors affecting the  improvement in the cluster performance created by the  government were import tariff and financial supports, and  the chance that provided opportunity to the farmers to gain  from this market was the growth in tourism sector. The  existing environmental factors that provided opportunities  for farmers to compete and participate in the high-value  market resulted in an income generating.},
      url = {http://ageconsearch.umn.edu/record/198307},
      doi = {https://doi.org/10.22004/ag.econ.198307},
}