@article{FranklinJohn:197962,
      recid = {197962},
      author = {Franklin John, S. and Senith, S.},
      title = {A Study on Relationship between Demographic Variable and  Branded Milk},
      journal = {Asian Journal of Agriculture and Rural Development},
      address = {2012-06},
      number = {393-2016-24000},
      series = {16-70-2(2)2012-AJARD-213-219},
      pages = {8},
      year = {2012},
      abstract = {The study was designed to investigate the influence of age  level of respondents by different dimensions of milk brand.  The study covers the population includes 325 consumers from  Tamil Nadu, who are all using branded milk. The  questionnaires were given to 500 consumers who are all  using branded milk. Out of 500 consumers contacted, 325  questionnaires were received with required coverage and  details. The participants completed the two sets of  self-reported questionnaires, including Background  characteristics and variables chosen for this study in  order to measure the influence of branded milk are the  Salience, performance, Imagery, Judgment, Feelings and  Resonance. The collected data were computed and analyzed  via Descriptive statistics and one - way ANOVA. The  findings of the study were generalized as follows:  Statistically significant differences were found in the age  level of the respondents by different brand dimensions like  Performance, Imagery, feelings and there is no  statistically significant difference in dimension Salience  and resonance by age level of the respondents. In the end  of the study implications and conclusion were provided.},
      url = {http://ageconsearch.umn.edu/record/197962},
      doi = {https://doi.org/10.22004/ag.econ.197962},
}