@article{Vasilić:196703,
      recid = {196703},
      author = {Vasilić, Marina},
      title = {FINANCIAL BENCHMARKING THE EXAMPLE OF CONFECTIONERY  INDUSTRY COMPANIES},
      journal = {Economics of Agriculture},
      address = {2014-12},
      number = {297-2016-3643},
      series = {Economics of Agriculture 4/2014},
      pages = {15},
      year = {2014},
      note = {Review Article},
      abstract = {Being a managerial tool of proven efficiency when it comes  to managing companies in crisis
periods, benchmarking  concept is still insufficiently known and applied in the  Republic
of Serbia. The idea of this paper was to reveal  its possibilities through the aspect of  financial
benchmarking, showing its simplicity and benefits  even from the point of an external
analyst. This was  achieved through the analysis of two biggest competitors on  the market of
confectionery products of the Republic of  Serbia, using secondary data analysis.  Through
multidimensional set of performance measures based  on profit as the ultimate goal, but also
including value  for shareholders, liquidity and capitalization, we have  confirmed the leader’s
market position and found its  sources, which are the key learning points for the follower  to adopt in order to improve its performance.},
      url = {http://ageconsearch.umn.edu/record/196703},
      doi = {https://doi.org/10.22004/ag.econ.196703},
}