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Abstract

Eight perceived attributes of agro-biotechnology were identified to be associated with consumers' attitude toward existing practices of GM food labeling. The perceived negative attributes, particularly health risk from GM food, played a dominant role in shaping the overall attitude toward GM labeling. Female and older respondents were more likely to be concerned about the existing GM labeling practices than male and younger respondents. Consumers with college education were less likely to be concerned about existing GM labeling practices than those without college degree.

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