@article{Fox:191007,
      recid = {191007},
      author = {Fox, Roger W. and Weber, Michael T.},
      title = {MICRO LEVEL RESEARCH ON RURAL MARKETING SYSTEMS},
      address = {1981},
      number = {988-2016-77398},
      pages = {6},
      year = {1981},
      abstract = {This paper focuses on micro level marketing research to  support the design and
implementation of rural development  programmes. Contemporary rural development
efforts are  directed primarily at promoting change so as to  simultaneously
affect the distribution and growth of  income, employment, nutrition,
health, and other dimensions  of the quality of life in rural areas. Although there
is a  continuing debate over the appropriate rural development  strategy, adequate
analyses of the essential growth and  equity issues will not be forthcoming until
we better  understand the micro behaviour of both production and  marketing
systems in rural areas.
Although our focus is on  rural marketing systems, we recognize that food  and
agricultural markets are ultimately national and in  many cases international in
scope. Consequently, our plea  for more micro research on rural marketing
systems does not  imply that micro analysis of urban marketing systems,  macro
analysis of national marketing systems, or  international trade analysis be
reduced. We believe all of  these are necessary, but none alone is sufficient for
the  design and implementation of rural development programmes.  And while
none of these research areas has enjoyed high  priority in national economic
planning and development  programmes, we contend that there is a critical
shortage of  micro understanding and analysis of the rural portions of  national
marketing systems (Abbott).},
      url = {http://ageconsearch.umn.edu/record/191007},
      doi = {https://doi.org/10.22004/ag.econ.191007},
}