@article{Sanders:190711,
      recid = {190711},
      author = {Sanders, Dwight and Apgar, Gary and Manfredo, Mark R.},
      title = {Using Farm-Level Data to Improve Marketing and Planning:  An Illustration with Live Hogs},
      journal = {Journal of the ASFMRA (American Society of Farm Managers  and Rural Appraisers)},
      address = {2005},
      number = {387-2016-22860},
      pages = {8},
      year = {2005},
      abstract = {Actual live hog sales data from
the Swine Center at  Southern
Illinois University at Carbondale
are used to  examine marketing
practices and develop a
forecasting and  budgeting tool.
The data show that carcassbased
hog sales  receive a price
premium of $4.35 per live
hundredweight.  Likewise, hogs
marketed at the optimal live
weight, 244  pounds, receive a
$0.26 per hundredweight
premium. The data  are also
used to develop a futures-based
hedging and  forecasting model.
Price forecasts are used to
generate  revenue estimates to
assist with business planning.
The  results demonstrate a
number of ways producers  and
agribusinesses can use sales
data to improve their  marketing
and business planning.},
      url = {http://ageconsearch.umn.edu/record/190711},
      doi = {https://doi.org/10.22004/ag.econ.190711},
}